Your customers are your biggest untapped opportunity.
Your customers are your biggest untapped opportunity.
Open Thread helps businesses turn customer relationships into retention, insight, advocacy and growth.
Open Thread helps businesses turn customer relationships into retention, insight, advocacy and growth.
About Open Thread
About Open Thread
Hi, I’m Lorena
Hi, I’m Lorena
I’m a community and customer marketer with nine years’ experience, including six specialising in B2B SaaS community and customer marketing. I’ve worked across startups, scale-ups and large enterprises, shaping customer engagement at different stages of growth.
I’ve launched customer communities from the ground up, developed advisory and advocacy initiatives, and led work across engagement, content, customer experience and programme delivery.
I created Open Thread to help growing businesses build stronger, more intentional relationships with their customers - combining strategic thinking with practical delivery to create work that is relevant, sustainable and built to last.
I’m a community and customer marketer with nine years’ experience, including six specialising in B2B SaaS community and customer marketing. I’ve worked across startups, scale-ups and large enterprises, shaping customer engagement at different stages of growth.
I’ve launched customer communities from the ground up, developed advisory and advocacy initiatives, and led work across engagement, content, customer experience and programme delivery.
I created Open Thread to help growing businesses build stronger, more intentional relationships with their customers - combining strategic thinking with practical delivery to create work that is relevant, sustainable and built to last.
Lorena
Lorena
Founder, Open Thread
Founder, Open Thread
More about me →
How I can help
How I can help
How I can help
How I can help
Practical support for businesses that want to build stronger customer relationships, whether you’re starting from scratch, improving what already exists, or figuring out the right approach.
Practical support for businesses that want to build stronger customer relationships, whether you’re starting from scratch, improving what already exists, or figuring out the right approach.
Launch your customer community
From idea to launch, with the strategy and structure to make it work.
Create a community your customers have a reason to join and come back to. From strategy and proposition through to platform structure, onboarding, content and launch, I can help you turn the idea into something real.
6–8 weeks
Revitalise your community
Understand what’s working, what isn’t, and what to do next.
A focused review of your existing community to identify what’s getting in the way of engagement, where the opportunities are, and what should be prioritised next.
2 weeks
Launch a Customer Advisory Board
Create a structured way to bring your most valuable customers closer.
Bring key customers together to share insight and shape your business. I can help with recruitment, programme structure and planning your first session.
4–6 weeks
Turn customers into advocates
Help your best customers spread the word.
Turn customer enthusiasm into advocacy through stories, testimonials, referrals and ambassador programmes that work for your business.
3–4 weeks
Bespoke customer marketing support
For the challenges that don’t fit neatly into a package.
Flexible support for your customer marketing challenges, from research and engagement strategy to roundtables, lifecycle communications and figuring out where to start.
Scoped to the project
Launch your customer community
From idea to launch, with the strategy and structure to make it work.
Create a community your customers have a reason to join and come back to. From strategy and proposition through to platform structure, onboarding, content and launch, I can help you turn the idea into something real.
6–8 weeks
Revitalise your community
Understand what’s working, what isn’t, and what to do next.
A focused review of your existing community to identify what’s getting in the way of engagement, where the opportunities are, and what should be prioritised next.
2 weeks
Launch a Customer Advisory Board
Create a structured way to bring your most valuable customers closer.
Bring key customers together to share insight and shape your business. I can help with recruitment, programme structure and planning your first session.
4–6 weeks
Turn customers into advocates
Help your best customers spread the word.
Turn customer enthusiasm into advocacy through stories, testimonials, referrals and ambassador programmes that work for your business.
3–4 weeks
Bespoke customer marketing support
For the challenges that don’t fit neatly into a package.
Flexible support for your customer marketing challenges, from research and engagement strategy to roundtables, lifecycle communications and figuring out where to start.
Scoped to the project
Launch your customer community
From idea to launch, with the strategy and structure to make it work.
Create a community your customers have a reason to join and come back to. From strategy and proposition through to platform structure, onboarding, content and launch, I can help you turn the idea into something real.
6–8 weeks
Revitalise your community
Understand what’s working, what isn’t, and what to do next.
A focused review of your existing community to identify what’s getting in the way of engagement, where the opportunities are, and what should be prioritised next.
2 weeks
Launch a Customer Advisory Board
Create a structured way to bring your most valuable customers closer.
Bring key customers together to share insight and shape your business. I can help with recruitment, programme structure and planning your first session.
4–6 weeks
Turn customers into advocates
Help your best customers spread the word.
Turn customer enthusiasm into advocacy through stories, testimonials, referrals and ambassador programmes that work for your business.
3–4 weeks
Bespoke customer marketing support
For the challenges that don’t fit neatly into a package.
Flexible support for your customer marketing challenges, from research and engagement strategy to roundtables, lifecycle communications and figuring out where to start.
Scoped to the project
Testimonials
What it’s like to work with me
Experiences from teams and organisations I’ve supported
“Lorena has the rare talent and ability to inspire and motivate everyone around her; her peers, her customers, and the wider organisation she’s worked with.
She does it through a rare mix of sharp thinking, genuine passion, and entrepreneurial instinct, paired with flawless execution and an eye for detail. The result: she consistently raises the bar for the people and teams around her.
Having delivered this across large organisations with complex, varied customer bases, she’s exactly the kind of partner a business needs for customer marketing and community. I recommend her without hesitation.”
Charlotte Kennett
Former Senior Director of Customer Experience, SS&C Blue Prism
TBS
Luke Farrugia
Former Head of Demand Generation, Advania UK
“Lorena grew from running our social media to leading Growth Marketing at Tripmix, and she built one of the most important growth loops in our ecosystem along the way.
She brings in creators, pitches and onboards hospitality and travel partners, keeps our messaging sharply on brand, and produces the content that ties it all together.
She’s outcome-driven, meticulous with details, and relentless on follow-through. Doing all of this in a fractional role, she’s a one-person marketing machine.”
Rajiv Chopra
Founder & Chief Creator, Tripmix
“I really enjoyed working with Lorena. She was a great addition to the team both professional yet personable and someone who naturally builds great relationships with the people around her.
She was brilliant at organising and running events, always making sure things were taken care of and ran smoothly. Most importantly, Lorena was someone I knew I could trust to get on with things and get the job done without needing lots of direction. She’s a lovely person to work with and I’d happily recommend her.”
Charlie Gregson
Former MD & Country Head, Malt UK
“Lorena has the rare talent and ability to inspire and motivate everyone around her; her peers, her customers, and the wider organisation she’s worked with.
She does it through a rare mix of sharp thinking, genuine passion, and entrepreneurial instinct, paired with flawless execution and an eye for detail. The result: she consistently raises the bar for the people and teams around her.
Having delivered this across large organisations with complex, varied customer bases, she’s exactly the kind of partner a business needs for customer marketing and community. I recommend her without hesitation.”
Charlotte Kennett
Former Senior Director of Customer Experience, SS&C Blue Prism
“Lorena grew from running our social media to leading Growth Marketing at Tripmix, and she built one of the most important growth loops in our ecosystem along the way.
She brings in creators, pitches and onboards hospitality and travel partners, keeps our messaging sharply on brand, and produces the content that ties it all together.
She’s outcome-driven, meticulous with details, and relentless on follow-through. Doing all of this in a fractional role, she’s a one-person marketing machine.”
Rajiv Chopra
Founder & Chief Creator, Tripmix
TBS
Luke Farrugia
Former Head of Demand Generation, Advania UK
“I really enjoyed working with Lorena. She was a great addition to the team both professional yet personable and someone who naturally builds great relationships with the people around her.
She was brilliant at organising and running events, always making sure things were taken care of and ran smoothly. Most importantly, Lorena was someone I knew I could trust to get on with things and get the job done without needing lots of direction. She’s a lovely person to work with and I’d happily recommend her.”
Charlie Gregson
Former MD & Country Head, Malt UK
Ready to turn customer insight into commercial impact?
Reach out and let’s explore how Open Thread can support you.
Ready to turn customer insight into commercial impact?
Reach out and let’s explore how Open Thread can support you.
Ready to turn customer insight into commercial impact?
Reach out and let’s explore how Open Thread can support you.